It was only two years ago that we opened the doors of chatbots to the WhatsApp world, attracting the eyes of the entire industry to us. Today, flow after flow, upgrade after upgrade, our chatbot builder has been included in the list of the best live chat software on the market by one of the most authoritative software selection magazines in the world: Software World.

Thanks to all the professionals who have believed in Xenioo from day one and thanks in advance to those who will come: we promise you that this is only the starting point to improve Xenioo and always give you new possibilities to create more human and pleasant experiences for your customers. 

The post Xenioo is among the top 30+ chatbot online in 2021 appeared first on Xenioo.

The stress on advertisers to sustain the rapid rates of growth has intensified. Marketing experts have taken notice of this crossroad and are ready to adapting a successful marketing strategy, that is, conversational marketing through chatbots online, and other means.

Let’s talk about Conversational Marketing

Conversational marketing is a marketing technique, in which you can gain deeper contact with your clients. You can develop a relationship with the customer through real-time talks. This partnership should inspire trust, enhance customer loyalty and eventually generate additional revenue.

The inbound marketing style focuses not only on one-way brand delivery but on experiences with the customer. Conversational Marketing is designed to establish connections with the customer through dialogue and the purchasing experience as easily and smoothly as possible.

This strategy does not necessarily stop the PPC and transform it all – it’s just a new way for advertisers to think about their goals in a bit of a distinct way. Basically, it’s all about linking the marketing efforts directly through a single channel with the sales team, so that the customer has a seamless path.

Why use Conversational Marketing?

Present marketing activities have caused many problems, but in short, people are more challenged. Most businesses will agree to provide more of their service and product and more of the purchasing experience from their client base.

Customer Support Matters as Much as the Quality

Never has the world of trade been so dynamic. The rise of the internet has led to a surge of cheaper goods and services that have a negative influence on the market share of existing brands. The customer now has more options and many goods and services are very similar, suggesting that the purchasing experience plays an enormous part in the decision to buy.

Via conversational marketing, consumers are able to select services and goods in which the process is simpler, smoother, and faster. Talk marketing aims to do this because it enables consumers to do it whenever they want.

Customer Interaction will Mean an Opportunity

How many potential customers still want to go to the shop and talk face to face when deciding on a new cellular, car, or financial product, despite getting all the details online? Admittedly, the footfall is decreasing steadily, but it is the difference between what people miss and what is actually available on websites in which discussion marketing is involved. Using this strategy, businesses have an immense opportunity to use their new website to their full advantage.

Conversational marketing is especially strong for complicated or high-impact procurement, such as financial goods, telecoms, automobiles, and even luxury travel. Whilst small purchases, such as earphones, are unlikely to be suitable, it does have a large investment potential – such as automobiles and smartphones.

Conversation Marketing Means Conversational Sales

Conversational Marketing is the platform and technology that enables unaided sales to interact, qualify and transform. It’s essentially how you can exactly determine what customers want, consider the problems they have, and give them the proper service or advertising in real time.

For prospective clients who need further help or have inquiries, a staff member is contacted. The definition of dialogue must not end after qualification but must be applied both in the sales team and through key parties if a conversational marketing strategy is to be applied.

The conversational sale is a central aspect of the consumer journey between the leader and the team member on the network.

Works as a Hybrid platform

Sales representatives are more likely to follow a conversational approach in certain respects than advertisers. This includes getting the sales team onboard and training on video and presentation calls. This prevents a disconnection between web marketing and what a leader in the sales team could have. With good linkage, this creates a seamless shopping experience, helping you to build customers more quickly and at a reduced cost.

So, What is a Chatbot?

Many businesses use chatbots such as Discord chatbots, and Facebook chatbots for their conversational marketing strategy on their sites. What is a chatbot? Well, they are artificial intelligence programs that act as representatives of real customer service; they can be customer service chatbots and more.

You might find a chat lingering around on the homepage, most often in the lower right corner, if you remember any website you visited recently. This chatbot communicates with the client and tries to serve a humane client.

There are questions chatbots online begin to ask when you visit a website. The goal is to start a discussion between you and the chatbot online.  One may also ask for your contact details and the details necessary for the resolution of your request.

How Does the Conversational Marketing Solution Really Work?

A marketing plan of conversational marketing normally involves one or more options, allowing you to reach out to and include visitors to your website. The following elements are developed in a standard solution:

As a Conversation Starter

This is the message that normally tends to invite tourists to select and interact in the lower right corner. A response can be customized according to the exact behavior, homepage, or product. 

Capturing Leads

Users enter a quick conversation with a lead capture tool, like a chatbot online, following the conversation piece. In this step, the chatbot asks a number of basic questions to recognize whether the consumer wants customer service, sales help, or an attempt to make payment in real time. This is a great chance for the potential consumer to feel as though they have been talking to the brand in a genuine, substantive manner.

The chatbot (often connected to a social media account) checks the leads and finishes the procedure (if a simple purchasing attempt is needed) or lets the user address more complicated issues and demands in an appropriate way. The idea is to divide unaided sales as quickly and efficiently as possible, giving users value as they can complete the transaction fast, or meet a sales team expert smoothly.

Live Messenger as a Tool

Qualified leads would then be made available to a sales group member. The conversational marketing tool should give employees qualification notes and responses to questions. This is where it’s at. Sales representatives or calling centers must be in a position to direct consumers through the choices to build a customer in a discussion about sales.

Video Streaming

The most difficult part of a solution for conversational marketing is the attraction and interaction of visitors. Comprehensive technologies allow your sales team to broadcast live product demonstrations or respond to questions on the spot. This ensures that the dialogue starter gives viewers the opportunity to join the broadcast in real time, providing genuine added value. 

Reasons Why Chatbot is the Best!

Having gone through several tools for conversational marketing, it is inevitable that chatbot is the best way to create conversational experiences.

The chatbot is a small program that mimics customer interactions based on the pre circumstances, prompts, and events instantly. Among all things, there are various advantages to using a chatbot.

1.    They can be proactive or sensitive.

2.    They always have consistent answers.

3.    The chatbot will automatically respond to customers.

4.    The bots may collect valuable information and also grow from the gathered data.

5. Chatbots can be used by a range of platforms, such as SMS, website, and social media (check Facebook for example).

Consumers expect to find the details they are searching for at a glance by clicking on a button. If this is not possible, they tend to get annoyed due to the decreasing attention span. Due to it if you are not prompt with replies you can lose sales, or even lose a future customer permanently.

The top 4 aspects that make any user experience stressful are:

–       Websites sometimes can get hard to navigate

–       When there is no quick response to simple queries

–       If basic details are hard to find

–       When it takes longer than needed to find a particular service

The advantages businesses will be able to reap by using a robust chatbot platform for their digital marketing:

–       Using chatbots businesses will be able to give quick answers to customers in an emergency

–       Chatbot will be able to resolve a complaint promptly

–       Taking detailed answers and explanation

–       Fetching ideas and inspiration for purchases

Normal online interactions are limited without any kind of live contact with customers. Consumers are required to receive responses to popular queries from companies in terms of speed and reliability. The connection between the chatbot that companies can provide and how they can help reduce the 4 most popular frustrations is straightforward.

Due to this, it is extremely important to use chatbot platforms for conversational marketing!

Conclusion

There is no doubt that conversational marketing is the future of digital marketing. Through engaging and building understanding with your customers through conversational marketing, you can reach the next level! In short, not only customer service, the chatbot can do more than that. This strategy delivers a high level of return, gives your company a personal touch, and cuts down your sales cycle!

The post Conversational Marketing: What is It and Why It is So Important in 2021 appeared first on Xenioo.

A chatbot is ultimately a piece of software or computer programming that simulates human conversation. This means potential business customers can interact with the company chatbot and feel as if they are connecting with a real person.

There are many chatbot options to integrate within an existing or progressing website, with many offering various features and resources, however, Xenioo.com provides one of the best chatbots for websites available.

From seamless operations to abstract design choices and excellent channel configuration, Xenioo’s chatbot will truly maximize the potential of any website.

Making a chatbot for a website can be a difficult task at times, however, when implemented correctly and efficiently, a chatbot will transform a website and boost its performance dramatically.

Some tips for creating a Website chatbot

The first step in creating a website chatbot is often to choose a chatbot template or a basic theme of the chatbot. It is important that this reflects the overall theme of the website and does not object to the website theme in a negative manner.

It is recommended to then start with a welcome message. Depending on the business’s approach, this can be anything from a simple “Hello” to a short paragraph introducing the business and offering assistance in any areas the customer requires.

From this point, most chatbot creators will add operations, other interactions, or other features such as quick reply buttons.

Finally, it is important to add an AI feature, such as the NLP feature of Xenioo, so the chatbot can handle and process the information given to it by customers.

Other details and enhanced options can also be added, however, for a straightforward or more complicated chatbot option, Xenioo is the perfect choice for any company.

The benefits of implementing a chatbot website

One of the major benefits of integrating chatbots into a website is the added ability to be available to customers every hour of the day.

This not only allows you to increase profitability by making sales to customers that were unachievable beforehand, but it also allows customers to feel that the company truly cares about their needs, therefore improving the company’s reputation as well as its performance.

Furthermore, integrating chatbot in a website will also lead to increased motivation in employees who will no longer have to provide the same responses to customers on a daily basis. This will also boost these employees’ creativity and allow them to help the company in new, unforeseen ways.

The technology of a chatbot also means that with immediate responses, customers can have their issues and problems solved instantly. This not only improves the company’s efficiency but also greatly enhances the customer’s satisfaction with their experience of the company.

Start to create your chatbot in 5 minutes

Chatbots are incredibly useful and beneficial tools for any business or website to have and implement.

Regardless of the specific area of the business or any complications involved, the integration of a chatbot in a website can transform the overall performance of the website.

Xenioo.com is an incredibly reliable and high-quality company that provides one of the best chatbot options for websites and is, therefore, a perfectly suitable option for any business looking to improve its performance through the implementation of chatbots.

The post Chatbot Website: a new way to boost your website conversion appeared first on Xenioo.

The reality is different: cost and competitive pressures mean that most companies can’t afford to employ armies of customer service agents. Economic imperatives imply the use of effective tools such as chatbots. But customers can get frustrated entering text responses and receiving text replies – most people don’t like typing all that much.

Thankfully, voice chatbots promise to be a happy medium.

But that’s not the whole story.

Voice chatbots are set to become an essential customer service channel, simply because customers love interacting with their devices using voice.

Keep reading to see how voice chatbots deliver both cost-effective customer support, and highly personalized customer experience.

What exactly is a voice chatbot?

OK, to understand what a voice chatbot is we first have to understand what a chatbot is.

In the context of customer service, a chatbot is an online service that interacts with customers, while referencing business data – order history, available products, etc. Chatbots can be delivered over a range of channels: one chatbot could be a pop-up box on a website, another chatbot could message a customer directly on WhatsApp.

Furthermore, chatbots make use of artificial intelligence and its branches – natural language processing and machine learning.

As you may have guessed, the key difference with a voice chatbot is the “voice” element.

Both text chatbots and voice chatbots exist to help customers accomplish day to day tasks without the need to interact with a tired (and expensive!) human agent.

How a text chatbot differs from a voice chatbot

Voice chatbots and text chatbots are, to be honest, not all that different – particularly from a technological perspective. The key difference is the voice component, but in practice voice chatbots merely add an additional computational layer: the ability to process voice.

Behind the scenes, both bots rely on the same AI, and the same enterprise data to serve your customers.

However, that doesn’t mean that voice chatbots are the same as text chatbots. The difference lies in the user experience. And, as leading companies know, user experience is key.

There is a growing trend where users prefer to interact with technology using speech. Think Amazon Alexa, Google’s voice assistant and for Apple fans – Siri. In many situations, it’s just easier to interact with a computing platform using your voice.

After all, voice is hands-free, user-friendly and overall just a more natural way to interact with technology.

So, even though voice chatbots essentially uses the same back-end tech as ordinary text chatbots, the user experience is vastly different.

Why voice chatbots are a game-changer

It’s the improved user experience that makes voice chatbots such as an appealing choice for businesses who care about their customers. It’s not hard to see why voice interaction delivers big customer service benefits:

Voice is simply more human

Automated text-based chatbots can come across as disconcertingly robotic – it’s very hard to communicate emotional cues in a text box. The best voice chatbots make a much better effort at sounding human: from emotional interjections during the conversation through to the unique personality voice can communicate.

Voice chatbots offer your company the chance to communicate a warmer, more human experience compared to text chatbots. In a world where automated experiences can leave a very impersonal aftertaste, voice chatbots allow businesses to combine the cost-saving effects of automation without sacrificing the human element of customer support.

Voice is hands-free

We live in a fast-paced society where multi-tasking is common. Why glue a customer to a keyboard during a support interaction when there’s a voice alternative? In fact, modern-day businesses will increasingly face customers that are used to hands-free interaction thanks to personal assistants like Alexa and Siri.

Furthermore, while customers will wait until they have access to a keyboard to solve a customer support issue, they might not wait if what they intended to do was place an order. Offering your customers the option to order hands-free will give your business a real advantage.

Voice is a fun experience

Your customer may simply want to get their business done when interacting with your support platform, but adding a fun factor is an aspect of voice that supports your brand in the long run. With countless boring, stale companies to deal with consumers will be instantly struck by your more personal, quirky approach.

Indeed, do voice the right way and your voice assistant can be a real ambassador to your company. Quirky and fun, or resolutely professional – it’s your choice. Either way, a voice assistant will leave a real impression.

Voice covers more channels

We all know just how important the omni-channel approach has become. In-store, phone, web, text message and social media – these all matter. However, new channels are emerging – think powerful home assistant embedded in everything from fridges to speakers, and of course the assistants present on almost every smartphone.

Your voice-enabled chatbot allows your company to reach customers over these new channels.  At the moment at least, it gives your company a competitive advantage. In future, not using a voice-enabled chatbot will mean your competitors get more comprehensive access to your customers than you do.

Voice is easy to implement

Finally, voice chatbots pivot off existing chatbot infrastructure including the logic behind it, alongside your existing enterprise data. In other words, harnessing the game-changing benefits of a voice chatbot does not imply huge costs or countless man-hours.

Any company can step up its customer experience game by adding voice functionality to chatbots – if its chatbot platform allows it, of course.

Getting voice chatbots right

Understanding your customer environment and the expectations of your customers is key to getting your voice chatbot implementation right.

Next, you also need to ensure you think carefully through your voice chatbot implementation: just like ordinary chatbots, planning is a key aspect to getting voice interaction just right. Here are our top tips.

Put in place a voice chatbot strategy

We hinted earlier at how voice chatbots can provide a more personal experience, while giving customers more – and more fun – opportunities to interact with your company. Indeed, a voice chatbot can make your company a leader.

Yet, you must decide which of these aspects are most important. Is it achieving ultimate operational efficiency, streamlining as many processes as possible thanks to use of a voice chatbot? Do you want to create a more intimate relationship with your customers? Or do you want to stand out as a leader in your field? Give this some thought before jumping in.

Figure out where customer experience suffers most

Voice chatbots can be great at solving particular customer pain points – just like normal chatbots can solve many common customer service difficulties. So, first, do an analysis of the typical customer pain points – find out where the customer experience in your company really lags behind.

In doing so, look at regular processes – changing a shipping destination, modifying an order, etc – and find out which of these causes a degree of frustration for your customer. Next, rely on the fact that voice chatbots are conversational – and the way this more personal, emotive interaction can ease some of the more difficult processes.

Set your voice chatbot’s attitude and work on conversations

It’s difficult to give text chatbots a unique personality – you can try, but without the personal feel of voice text can often come across as tacky. However, a voice chatbot can have a unique personality. Your company needs to give a fair bit of thought as to what exactly this personality is – is it reactive, or proactive? More focused on functionality, or on being entertaining?

These decisions will factor into a lot of on-the-ground voice chatbot factors. Tone of voice, for example. And indeed, the conversation flow of your chatbot. In fact, one could argue that conversation flow is one of the most important factors of getting a voice chatbot just right. The aim should be conversations that are incredibly natural.

Platform choice is key to voice chatbots success

We leave our final tip for this section. Platform choice can make or break your voice chatbot. Remember: your voice chatbot relies on much of the same technology as an ordinary, text chatbot.

Yes, the voice features of your chatbot are crucial: you need a voice that sounds naturally synthesized, and a platform that uses top-end language processing to understand what your users are saying.

Yet platform choice goes so much further. Getting a voice chatbot to say the right stuff at the right time depends on getting the chatbot mechanics perfectly right.

We think you should look out for the following features:

• Comprehensive compatibility: Your platform of choice should allow you to build a voice chatbot across as many channels as possible. There’s no point in getting voice just right only to be restricted by your choice of platforms – don’t settle for a platform restricted to just a few vendors.

• Pivot off existing chatbot infrastructure. Choose a platform that allows you to link up your existing automation with a voice layer. Or, that acts as an integrated platform that can help you set up a powerful, new automated chatbot platform that stretches across channels – including voice.
  
• Powerful chatbot flows. Yes, voice sounds natural to begin with, but matters will soon unravel if you’re unable to get your chatbot flow right. Solid tools are a key element – tools that make it easy to create complex chat flows that feel incredibly natural to your users, while at the same time serving to improve efficiency. Designing chatbot flows must be easy too: a visual designer is essential.
  
• Capable AI. While designing intelligent chat flows is a key aspect of setting up a great voice chatbot, humans can only do so much. Why? Well, human behavior is unpredictable and your chat flow cannot take account of every possible human response. Artificial intelligence help: it allows your chatbot to understand customer intent, learning through experience.
  
• Natural language processing. Of course, your voice chatbot can only respond sensibly if it understands what is being said. Humans can use complex forms of language – complex to a computer at least. Your platform of choice should have the ability to interpret this language, no matter how unique it is.
  
• Integration. In this respect, voice chatbots are just like ordinary chatbots: your chatbot platform must integrate smoothly with your company systems. Even the smoothest voice assistant will be of little help if it does not have deep and comprehensive access to the customer data your company already holds.

In essence, the platform you choose for your voice chatbot must get both the voice aspect right, and the chatbot aspect – excellence in just one of the two respects is not enough.

What is the future of voice chatbots?

One can argue that voice chatbots have their roots in a growing trend towards voice search: rooted, in turn, in personal assistants like Alexa-enabled devices or smartphone services such as Siri. It’s not just a trend in search – overall, consumers are showing signs that they like to interact with their devices using voice, not text.

There are many reasons for this, whether it’s a matter of convenience (a user’s hands are not free at the time, or the physical device is not within reach) or simply a matter of preference (the user finds typing too tedious).

Voice interaction will become more commonplace

However, it’s indisputable that voice interaction is here to stay. We think that voice chatbots will become increasingly important. For now, consumers accept that there is a limited number of businesses that they can interact with using voice.

But we’ve seen this picture before: in the technology arena, it starts with a few first movers – and before you know it, consumer expectation is that every business has that capability. That’s likely going to be the case for voice interaction too.

Early movers have an advantage

There’s something else we know about technological change: early movers have an advantage. Adopt voice chatbots before your competitors and you stand to have happier customers that interact with your business across more channels – so, more opportunities to sell, and a better customer experience.

Countless companies are already adopting chatbots simply out of necessity.

Simply put, there is little reason to delay adopting a voice chatbot – simply because doing so can be part and parcel of your existing chatbot infrastructure.

And, of course, because a voice chatbot gives you a head start over your competitors.

Why Xenioo delivers a top voice chatbots experience

With Xenioo, your business can enjoy all the benefits of a voice chatbot. You can create a skill for Amazon Alexa as well as an action for Google Assistant devices.

What’s more, you can publish your voice chatbot across to a range of other platforms too, with minimal adjustment.

It’s easy to get started with Xenioo – try out Xenioo for free, check out our tutorials or read up on what’s possible with Xenioo.

Want to know more? Just get in touch.

The post ultimate guide to voice chatbots: why your business needs one appeared first on Xenioo.

What’s more, in the right environment, chatbots can go a long way to building and growing your business: driving sales and generating brand loyalty.

WhatsApp is one of the best places for chatbot activity – for customers, WhatsApp is a trusted and very personal channel that’s conveniently available on the device they’re likely to be using all day long: their phone.

In this article, we outline how WhatsApp chatbots can keep your customers happy and directly drive sales. What’s more, WhatsApp bots also boost brand loyalty while saving costs too.

Let’s take a look.

What is a WhatsApp chatbot?

Most of us are already familiar with website chatbots – those convenient helpers that assist us with essential customer service questions right on a company’s website. Using a mix of pre-programmed routines and AI, website chatbots deal with typical queries quickly and efficiently.

WhatsApp bots are similar in nature but instead of hiding away on a website, a WhatsApp chatbot sits right on the device we all love – our mobile phone. This brings several advantages: WhatsApp chatbots are more personal, more accessible and more present.

This proximity to your customer brings a whole range of benefits – some common to chatbot use in the broad, some specific to WhatsApp chatbots.

How WhatsApp chatbot can benefit your business

The benefits of using WhatsApp chatbots are broad and deep, so we’ll divide these into four broad categories: direct sales growth, brand building, cost reductions, and customer satisfaction.

Grow revenue

A chatbot on your client’s mobile device is a great way to boost your sales revenue and there are plenty of strategies you can take to help you make the most of your WhatsApp chatbot.

1. WhatsApp for sales incentives

You can offer customers the option to buy throughout WhatsApp chats – whether they’re resolving a product query, answering a quiz or looking for some product information.

WhatsApp sales incentives could include a special discount that depends on a quick buy, or perhaps the opportunity to get some free goodies if your customer answers a quiz fully.

It could also include regular promotions sent straight to a customer’s WhatsApp, automated and closely targeted using your chatbot platform.

It’s a low-cost, effective way to reach customers on their device and you can fully track your promotions, just as you can do with email or online advertising.

2. Recover abandoned carts

It’s frustrating for businesses, but customers frequently drop off when shopping – abandoning a carefully picked shopping cart because they were distracted, couldn’t complete payment or for anyone of a host of other reasons.

With WhatsApp chatbots you can give your customers an easy way to resume their cart, keeping the items they need or even topping it up. Just send a quick WhatsApp message once it’s clear a shopping cart is abandoned.

The immediacy of WhatsApp provides an excellent opportunity to ensure customers successfully complete a shopping task.

3. Offers across the product lifecycle

Many products warrant additional purchases over time, whether it’s an upgrade or an important accessory. You already have the data on what your customer purchased, why not harness this data to prompt your customers to continue shopping based on a product they already purchased?

Yes, you can launch offers through the product lifecycle by sending cleverly timed emails, but with email so easily ignored, you’re much better off using WhatsApp to exploit the lifecycle of a product.

It works for consumable products too – just ping your customer on WhatsApp to ask them if they need a top-up, all utilizing affordable and scalable automated chatbot technology.

4. Acquire new customers

WhatsApp is great for picking up new customers too.

Instead of directing prospects to your website or Facebook page, consider sending them straight to your WhatsApp chatbot. It gives you the opportunity to use interactive, cleverly timed WhatsApp conversations to build awareness with your customers.

In many ways, WhatsApp is a very personal method of engaging with prospective customers, certainly far more personal than Google Ads or relentless inboxing.

Your highly intelligent chatbot can interact with prospective customers, starting a conversation based on browsing history – all in the convenient location of your user’s handset.

Brand building

Clever marketers will know how growing a business is not just about a hard focus on new sales. Strong brands attract customers and brand loyalty retains customers.

The personal nature of WhatsApp chatbots makes these a great fit for brand building exercises.

5. Introduce your brand

So, when connecting with your customer on WhatsApp, remember: it’s not always about trying to make a hard and fast sale. Instead, use the conversational abilities of your WhatsApp chatbot to build a relationship with a potential customer.

Think of it as a different way to do content marketing – instead of publishing long blog pieces, use interactive chat to give away useful bits like recipes or travel advice, or to publish a fun quiz.

In essence, WhatsApp is a great way to drip-feed information about your brand.

6. Foster brand culture

You’ll know who your loyal customers are. WhatsApp can help you build very deep relationships with existing customers, encouraging ongoing sales and loyalty to your brand.

How? Your WhatsApp chatbot taps into the deep knowledge of your customers that already reside on your business systems to automatically initiate conversations are highly personalized: whether it’s offering a pertinent and timely tip or a complementary product offer.

7. Give loyalty programs a lift

Customers love loyalty programs – who doesn’t like getting free stuff, right? But there is one issue with loyalty programs: membership can quickly collect dust and be swiftly forgotten.

WhatsApp interactions are a great way to brush away the cobwebs.

For example, your WhatsApp chatbot can immediately notify a customer when they’ve earned loyalty points, or when their points are enough for a reward. Or, use your clever chatbot’s gamification capabilities to drum up interest in your loyalty program.

8. Utilize user-generated content

If you’re a user of WhatsApp you’ll know how easy it is to share content with other WhatsApp users.

Marketers will also know how powerful user-generated content can be. Why not use your WhatsApp chatbot to encourage user-generated content that you can use to build your brand?

Your chatty WhatsApp bot can encourage your customers to take a snap or upload a video that involves your product – or your experience. Next, review the content and share it with your other customers.

It’s a fantastic way to build your brand.

Save money

Chatbots are universally terrific at driving efficiency and cost savings. That goes for WhatsApp chatbots too, but in the case of WhatsApp, you can rely on even greater chatbot engagement delivering even bigger savings.

9. Reduce support costs

Dealing with routine queries such as “where is my shipment” or “why is an item missing” can easily soak up a significant chunk of time in the contact center. These questions are repetitive and predictable – and the answers often lie in existing business data.

Chatbots can automatically answer many of these questions and at an extremely low cost. It’s simple really: chatbots can be multiplied infinitely, so you can run countless concurrent chatbot sessions – and there’s no need to pay chatbots by the hour.

The cost savings are significant.

10. Increase employee productivity

Chances are you have many highly experienced support agents who are often caught up trying to answer really simple queries.

The result: customers with complex queries that need an experienced agent end up waiting in long queues before they get the help they need.

Your WhatsApp chatbot can help make your support staff more productive by taking care of the more routine queries.

Result: less expenditure on staffing, a boost in employee morale and less waiting time for customers.

Happier customers

Chatbots and WhatsApp chatbots, in particular, are also an excellent way to drive customer happiness. Personal, immediate and convenient: all qualities of WhatsApp chatbots, and popular customer service qualities too.

11. Notifications where they matter

Need to reach out to a customer via email? Good luck with that. In contrast, a WhatsApp notification is far more direct, and far more likely to get seen by your customer. Why? Because WhatsApp notifications are displayed in a place that matters a lot – your customer’s mobile device.

In practice, this means that it’s less likely that a customer will miss an important notification – it’s easy for a “delayed order” notification to get binned in junk mail.

In contrast, your WhatsApp notification will stick until dismissed, so customers won’t sit up waiting for an order that won’t arrive.

12. Customer service 24/7

Particularly for smaller businesses, running a 24/7 customer support operation can be prohibitively expensive, while extended support hours will be costly too.

Chatbots can’t deal with all customer service requests, but your WhatsApp chatbot can easily extend your customer support hours.

Chatbots don’t need sleep so you can use your WhatsApp chatbot to serve customer care requirements on a host of typical issues such as new orders, questions about shipment or basic product support.

It’s a great opportunity to improve your customer experience, at a low cost.

13. WhatsApp live agents

Don’t forget, using WhatsApp chatbots does not mean that automated conversations are the beginning and the end of your customer’s WhatsApp interaction. In fact, you can hand over a WhatsApp chatbot conversation to a life support agent.

It’s an important distinction because it gives your customers incredibly easy access to qualified live agents who can take care of even the most complex of issues – right on the customer’s mobile device.

14. Collect feedback and reviews

Understanding what your customers think is key to delivering improved products and services, and to stop growing problems from spiraling out of control.

However, collecting this feedback is tough – customers can be reluctant to fill out website forms.

The immediacy of WhatsApp makes it far easier to collect feedback.

A friendly chatbot can pose a few cheeky questions that encourage high response rates, reducing the effort to give feedback to the absolute minimum. Minimum effort means maximum feedback.

Why Xenioo delivers a top WhatsApp chatbot experience

Chatbot’s success is highly dependent on the software you’re using. It’s about the features and capabilities available to you and, of course, how well these features are implemented.

Xenioo’s chatbot platform reaches across chat channels – from your website, through to Amazon Alexa and of course WhatsApp. We think Xenioo does a top job on WhatsApp, thanks to our outstanding features including:

• Conversation handover. Every good chatbot knows there’s a time to hand over chats to a live operator. Xenioo makes this as seamless as possible so your human operators can easily dive straight into a WhatsApp exchange on your customer’s mobile phone.
  
• Support and supervision. Keeping customer service top-notch around the clock can be tough, but Xenioo’s built-in team supervision features solve this tricky issue. Xenioo makes it incredibly easy to ensure consistently good chatbot support day in, day out.
  
• AI technology. Chatbots work better when they can understand natural language. Xenioo chatbots harness artificial intelligence technology including natural language processing (NLP) to interpret typed inputs, delivering a far better chatbot experience compared to rigid menus and structures.
  
• Broadcast features. Reach a targeted audience right on their phone thanks to Xenioo’s Broadcast Behaviour. Send the latest news and offers straight into your customer’s WhatsApp client and comprehensively track the response metrics on your Xenioo console.

So, with Xenioo, your business can enjoy all the benefits of a WhatsApp chatbot. What’s more, you can publish your WhatsApp chatbot across to a range of other platforms too, with minimal adjustment.

It’s easy to get started with Xenioo – try out Xenioo for free, check out our tutorials or read up on what’s possible with Xenioo.

Want to know more? Just get in touch.

The post 14 Ways A WhatsApp CHATBot Boosts Growth and Customer Service – And Reduces Costs appeared first on Xenioo.