How to Build a Facebook Messenger Bot (+3 Best Uses)

Chatbots have gained popularity in recent years due to their potential to relieve the stress of time-consuming business activities. There are more advantages than ever before to adding a Messenger bot to your Facebook page in order to respond appropriately to customers faster and provide them with high-quality service.

A chatbot is software that can have conversations with humans and is either pre-programmed or guided by AI. These conversations are frequently text-based, but they can also be vocalized across conversational interfaces.

The conversation could be as simple as directing them towards your product page. Or it could be as smart as helping them find the right product, record their preferences, or change their reservations.

How to Use a Chatbot in Messenger?

Consider a Messenger chatbot to be your Facebook assistant who converses with your users. You can create your first Messenger chatbot easily with the help of Xenioo.

Why do Businesses Use Facebook Messenger bots?

There are two significant benefits of using a Facebook Messenger chatbot.

For starters, both you and your target audience have a low barrier of entry. Facebook Messenger is the third most used app globally, with 68 percent of app users using it.

It’s also not just about group talks with friends and relatives. According to a recent survey, people seem to believe messaging is the second-best way to communicate with a company. Every month, people send two billion messages to businesses via Facebook Messenger.

As compared to the rest of the smartphone app industry, 71% of users uninstall an app within 90 days, making it less appealing.

If you need to connect with your clients, creating an AI Messenger bot is even less expensive than creating a Smartphone app.

The second benefit is that the field is still very open. There are just three hundred thousand chatbots on Facebook, compared to six million advertisers. That is significantly less competition.

In the meantime, marketing email click-through rates (3.1 percent on average) have remained stagnant for years, and about 30% of marketing emails are even opened. Chatbots can also assist you in avoiding inbox rivalry.

How are Businesses Using Facebook Messenger Bot?

Each bot is as distinct as the company it represents.

  • To assist with basic customer service issues such as order monitoring and appointment scheduling. They can, however, inspire exploration by recommending the right pair of jeans, booking a hotel room for vacation, or ordering snacks.
  • For upsell by recommending something that complements another item.
  • To tell you that you forgot to press the “Buy Now” button on those shoes.
  • They will watch the package and then check in and see if the jeans match after they arrive.
  • They will remind you of an opportunity they believe you’d be interested in, and they’ll remember your size, time zone, or nut allergy.
  • While you’re at it, they might even tell you a joke.

How to Build a Facebook Messenger Bot?

Surprisingly, Messenger chatbots are free to create and implement; however, some technical knowledge is needed.

Depending on the sophistication of your chatbot messenger and the kind of interactions it is supposed to have, you will need to hire someone to help you construct it. A chatbot with pre-programmed replies, for example, could be created easily, while a chatbot that uses natural language processing could take longer. 

Xenioo is the best messenger bot builder in the market and you can choose Xenioo for your needs. Check out Facebook’s quick start guide for developers for a more in-depth overview of how to create your Messenger reply bot.

Facebook Chat Messenger Bot Best Practices

Establish the goals:

There is no bot that can do everything—yet. Choose one target or use case for the bot to tackle when creating the first campaign. Customer support, lead generation, product marketing, and exploration are all common concepts.

Keep it easy, and always walk before running:

This also operates in the opposite direction: the bot can frequently show the user how to deal with it as it moves. People who expect the appointment-booking bot to pass the IQ test, on the other hand, will be disappointed. People who don’t know what a bot is can be similarly annoyed.

Establish the customer’s preferences:

To keep everybody on the same page, clearly describe the chatbot’s involvement in initial interactions. The chatbot can then take the lead in leading the user through the experience during the conversation.

Encourage Customization:

Customer interest is increased by segmenting and getting to know them. Bots that ask an individual to describe their interests and narrow down their choices have far higher click-through rates. Create a bot that users want to chat with.

Get down to the Mark:

Bots are still relatively new, but the end aim is to save users time. According to researchers, where a bot needs more than five clicks to reach the point of sale, there is a noticeable decline in users.

Always have a Human on Hand:

The capacity of a bot to know when a human being is required is critical to its performance. Automated conversations are very fast and attentive, but they cannot override human connection. Customers should have the option to connect with a representative at any point in the conversation.

Three Best Uses of Facebook Messenger Bot

1. Enhance Customer Support

The first obvious way to use Messenger chatbots to maximize conversions is: You will ensure that new clients can have an instant answer to any concerns they may have by using automatic messaging.

Providing outstanding customer experience is critical for the conversion rates and distinguishing yourself from the competition. When developing your messenger bots for Facebook, keep in mind the FAQs that have been submitted to your company and provide a way for users to easily find answers to them. The simplest approach to do this is to include multiple-choice answers that eventually narrow down to a particular question.

Potential buyers can instantly and efficiently determine whether or not to buy your services if you have high-quality responses. Not only do relaying reliable and concise details work in your favor, but by delivering an instant response, you reduce the likelihood of these people seeking an alternate provider or purchasing from someone with a faster response rate.

2. Build Brand Awareness by Lead Generation

Use your bot to explain what your business does, particularly if you’re engaging with people who have newly joined your brand’s sphere of influence. This is a perfect way to pique people’s attention. By communicating your brand in a manner that communicates to your target demographic, you are converting a cold audience into a warm audience and pushing them down your sales funnel.

3. Encourage People to Visit Your Product Page for more Sales

After you’ve warmed up your audience with one or both of the above features, you can begin leading them to your product pages. However, it is critical that it feels relaxed and conversational rather than like a marketing pitch. If you don’t want to guide users to your product pages in this manner, you can always add a shop button to the menu; however, well-organized discussions work well.

Do you want to learn more about Facebook chatbots? You can read How to build a Facebook chatbot and use it for marketing

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